The happiest blog on Earth
News update: Today Disney announced they will be pairing up with Turner Classic Movies (TCM) to improve upon the famous Great Movie Ride at Disney World in Orlando, FL.
TCM is supposedly helping to change the wait and finale of the ride. As TCM's repayment, patrons can expect a lot of "Presented By TCM" signs when the new ride opens in Spring of 2015.
This ride happens to be one of my favorites in Hollywood Studios, mostly because it's so interactive and the workers are so into it. I'm excited to see the changes, but worried that the whole idea of this reboot is just to plaster the TCM brand on everything.
As another part of the deal, the Turner Classic Movies channel will be gaining ownership of some old Disney television shows and movies which will be shown on their channel at certain blocks during the year. Examples include the fantastic "Disneyland" television show from 1954.
If the television deal is really what it sounds like, I have a feeling I will be watching a lot more TCM in the near future (which, of course, is exactly what they want).
The New York Times wrote a more in-depth article on the branding part of the agreement that you can read here.
What are your thoughts on the new deal? Leave a comment below and tell me your thoughts!
Kat Shambaugh: photographer, graphic designer, wannabe Disney princess. Literature, Media, and Communications major at the Georgia Institute of Technology.